Ageing should be celebrated yet the Australian Human Rights Commission finds ageism rife in mainstream media

Robert Fitzgerald AM, Age Discrimination Commissioner at the Australian Human Rights Commission, has released new research 'Shaping Perceptions: How Australian Media Reports on Ageing'.

The Commission made three findings:

·       There are known and real issues with Australian media portrayals of ageing and older people;

·       Australian media representations reflect a broader mainstream culture that undervalues older people, and

·       Australian media representations are underpinned by specific drivers in the media industry.

“It is vital that older people are humanised and represented in mainstream culture, with their voices amplified, and the issues they face told in an accurate and inclusive way,” Commissioner Fitzgerald said. 

“A strong, collaborative partnership between the media industry and the age sector is essential to achieve this. I look forward to working with them both to create a media landscape which respects our older population and accurately reports on the issues they face.”

Patricia Sparrow, Chief Executive Officer of COTA Australia, a leading advocacy organisation for older people, said the issues with media reporting of older people and their issues are indicative of ageist attitudes in society at large.

“The Human Rights Commission’s new report has confirmed what we have all known for a while – that ageism is a scourge that continues to persist in all aspects of life in Australia,” she said.

“As the report has shown, we’re seeing too much media representation which exploits negative stereotypes of older adults, using sensationalist headlines that stoke intergenerational tensions. This practice is not only misguided but deeply harmful.

“As Australian lifespans continue to grow, so do the consequences of age-based discrimination. It’s time we recognise ageism for the serious issue it is. With the number of Australians aged 65 and over set to more than double in the next four decades, tackling ageism is important for us all.”

The release of the Commission’s study coincides with this year’s International Day of Older Persons theme: “Ageing with Dignity: The Importance of Strengthening Care and Support Systems for Older Persons Worldwide".

Read the Human Rights Commission’s report here.

 

 

 

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A special thanks to our contributors

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Caroline Egan

DCM Media, agedcare101

Caroline has a wealth of experience writing within the retirement and aged care sector and is a contributing journalist for the Villages.com.au and agedcare101 blog and accompanying newsletters.

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Ian Horswill

Journalist

Ian is a journalist, writer and sub-editor for the aged care sector, working at The DCM Group. He writes for The Weekly Source, agedcare101, villages.com.au and the DCM Institute fortnightly newsletter Friday. Ian is in daily contact with CEOs of retirement living, land lease and the aged care operations and makes a new contact every week. He investigates media releases, LinkedIn and Facebook for a good source for ideas for stories.

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Lauren Broomham

Retirement and Aged Care Journalist

Lauren is a journalist for villages.com.au, agedcare101 and The Donaldson Sisters. Growing up in a big family in small town communities, she has always had a love for the written word, joining her local library at the age of six months. With over eight years' experience in writing and editing, she is a keen follower of news and current affairs with a nose for a good story.

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Jill Donaldson

Physiotherapist

Jill has been practicing as a clinical physiotherapist for 30 years. For the last 13 years she has worked solely in the Aged Care sector in more than 50 metropolitan and regional facilities. Jill has also toured care facilities in the US and Africa and is a passionate advocate for both the residents in aged care and the staff who care for them. She researches and writes for DCM Media.

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Chris Baynes

DCM Media, agedcare101

Chris has been a journalist and publisher in the retirement village and aged care sectors for 11 years. He has visited over 250 retirement villages and 50 aged care facilities both within Australia and internationally. Chris is a regular speaker at industry conferences plus is a frequent radio commentator.

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Annie Donaldson

Nurse and Carer

Annie has a long career in both nursing and the media. She has planned and co-ordinated the medical support from both international TV productions and major stadium events. In recent years she has been a primary family carer plus involved in structured carer support.